Want clients who say “YES” faster without posting more, lowering prices, or playing the algorithm?

Download the exact psychology-led messaging triggers my midlife founders use to sign clients consistently - even with small audiences, quiet feeds, or “is this even working?” moments.

What This Free Guide Will Teach You
(In a Desire-Creating Way)...

Inside, you’ll learn the same psychology-backed messaging principles I use with my clients (and help me fill out my spaces easily) - the ones that stop people scrolling and start them buying.

You’ll discover:

💡 Why your best content still isn’t converting (Page 4 - “Emotional Brain First”)
💡 Why buyers need relief, not solutions (Page 5 - “Speak to the moment they’re in”)
💡 The reason you over-explain and how it kills sales (Page 6 - “Over-justifying your expertise”)
💡 Why impressing people doesn’t sell - connecting does (Page 7 - “Can she help me?”)
💡 How to create real urgency without sleaze (Page 13 - “Ethical urgency”)
💡 How to stay top-of-mind without burning out (Page 13 - “Consistency ≠ everywhere”)


Who This Is For?

This FREE guide is for you if:

  • You’re a coach, consultant, service provider or online expert.
  • You KNOW your work is good - but your messaging isn’t showing it.
  • You’re attracting polite likes, not buyers.
  • You want clients who choose you because they feel seen, safe, understood, and confident working with you.
  • You’re done with “manifest it,” “be more consistent,” and other 2020-era advice.

I’m Lisa Long - Psychologist, serial entrepreneur, and 20+ year business coach for ambitious women who want both success and capacity.

 This year alone, I’ve helped every single client turn their business around using the exact psychology in this guide (as one huge piece of their strategy-puzzle).
This is the same messaging work behind:

âś” 566-view posts that filled a programme
✔ DMs saying “I want to keep working with you forever”
✔ Clients signing within a week of finding me
âś” Messaging that finally sounds like YOU
âś” Offers that become an "Easy Yes"

This is not a SAVE FOR LATER download...

This isn’t a “save this for later” worksheet. This is your actual messaging strategy - simplified into content triggers you can use today.

And unlike generic “ideal client” templates, this guide is based on:

  • human decision-making

  •  emotional processing

  • buyer psychology

  • real results with real clients

  • what actually drives people to move now

If you implement everything then this is the work that fills your DMs and inbox.