I'm Lisa (MScPsych).

I didn’t pivot. I disrupted.

And now I help other midlife women do the same — in life, in business, and in how they lead.
In as little as four hours a day. From deep alignment. With no performance required.

I built a 7-figure business in my early 30s.
No algorithm. No personal brand.
Just a toddler on my hip, a pram in the library, and a drive to build something of my own.

I taught myself everything.
From sourcing suppliers to mastering sales.
Built the website. Packed the orders. Won the awards. Spoke on stages. Saw my products featured on primetime TV.

But success alone wasn’t the whole story.
Not when the version I’d built no longer fit the woman I was becoming.

I broke up with the blueprint.

I went back to university.
Graduated with a Master’s in Psychology — with distinction.
Trained as a therapist.
Worked with midlife women navigating everything from identity loss to invisible ambition.

And quietly realised…

They didn’t need another mindset hack.
They needed a business that fit the woman they were now.

So I married my business expertise with deep psychological insight.
And built a new kind of mentorship. One that honours capacity, intelligence, and a success strategy shaped by who you’ve become.

Now?
I help midlife women build values-led, intelligent, time-respectful businesses.
Because time freedom isn’t a trend. It’s a decision.

And growth isn’t about doing more.
It’s about doing the right things — in the right season — with the right strategy behind you.

This isn't business coaching by numbers.

This is grounded, psychology-led mentorship for women who’ve outgrown the noise.

If you’re done performing success — and ready to build a business that feels like you — you’re in the right place.

No fluff.
No hustle worship.
Just sharp strategy, deep alignment, and business that holds you — not the other way around.

Let’s begin.