Client Clarity Workbook

The single best exercise my clients do to escape the ALGORITHM TRAP...

Spoiler: "Women in their 40s" isn't how to define your clients or your niche.

Learn exactly how I deeply defined my perfect-fit client in a way that now fills out my 1:1s and lower-cost offers on repeat.

This easy psychology-led guide walks you through 9 simple but powerful exercises. By the end, you’ll:
✨ Know exactly who your perfect-fit client is today
✨ Understand their desires, psychology, and buying journey
✨ Have the language to create messaging that resonates instantly, building trust (and income)
✨ Be able to explain who you serve in one sentence (no waffle)
✨ Feel lighter and more confident in every decision you make when it comes to your content and offer suite

The psychology-led messaging that makes sure your messaging lands every time.

By the end of the 9 exercises, you'll have:

1. Crystal-clear definition of your evolutionary (i.e. the one that evolves through your world) perfect-fit client - not a flat “avatar,” but a nuanced understanding of how their client thinks, feels, and evolves across stages.

2. Awareness of your client’s current stage of evolution - where they are right now in their journey and what’s most pressing for them today.

3. Mapped desires and problems - what your clients actually care about (so you can build offers that meet those real needs instead of guessing).

4. Clarity on emotional drivers vs. surface-level demographics - you'll know what truly motivates their clients to buy.

5. A refined “one sentence” clarity statement - who you help, what you help with, and why it matters - without waffle.

6. Positioning insight - understanding how your client sees alternatives (competitors, DIY routes, avoidance) and how to stand apart.

7. Language bank - words, phrases, and emotional hooks that your clients actually use, so their marketing feels magnetic.

8. A buyer-led map - how their client moves from first awareness to full transformation, giving them a natural funnel pathway.

9. Confidence in your niche & messaging - no more “blurry ideal client” confusion; they’ll know exactly who they serve, what to say, and how to design offers that resonate.