Your offers aren't what sell. Your method is.
If your genius only lives in your head, buyers can’t see the journey and you end up selling on energy and presence alone.
In just 5 sessions, Bottle Your Genius shows you how to name, frame, and weave your unique method through your entire business so sales feel natural, repeatable, and scalable.
When you bottle your genius, you create:
- A visible, ownable asset that sets you apart in your industry.
- A method buyers can instantly understand and trust.
- A scalable ecosystem where every offer compounds instead of competing.
- Sales that don’t rely on constant presence or push because your method builds belief.
What I've learned in over 20+ years of entrepreneurship...
- Price doesn’t move people through your offers. Belief, trust, and clarity do.
- Your offers are just containers. Your genius is the magic that needs to sit inside these containers.
- Building trust and an obvious journey through your world makes it easier for clients to stay with you than to leave.
Within 6 weeks, my client Jackie closed more sales than in the previous 6 months - simply by making her method visible.
I’m Lisa Long - Psychologist, serial entrepreneur, and business coach for women ready to scale with clarity and capacity.
The entrepreneurs you admire? They’ve all named and framed their method. That’s why they’re remembered. That’s why their offers sell.
I created Bottle Your Genius to show you how to do the same - in a way that’s psychologically aligned, strategically sound, and ready to run through your entire business ecosystem.
Here's what we do inside:
You’ll get 5 focused sessions that take you from hidden brilliance to visible authority.
Session 1: The Bridge
- Discover why your unique process is your most valuable asset.
- Why bottling your genius changes your positioning overnight.
- How your method fuels consistent demand.
- Where it fits in my Buyer-Led Evolution Model & LENS Method.
Session 2: Map the Journey
- You can’t bottle what you can’t see.
- Map your client journey from first contact to transformation.
- Spot the repeatable steps that drive results.
- Group them into the “base notes” of your method.
Session 3: Name & Frame
- A method only scales if people can remember and repeat it.
- Choose a name that sparks curiosity & signals transformation.
- Frame it visually & verbally so it’s easy to trust.
- Anchor it for seamless buyer journeys.
Session 4: Market With Authority
- Methods disappear without strategic storytelling.
- Share your method in a way that builds trust & natural demand.
- Use my Signature Story Stack to stay memorable without oversharing.
- Seed your method at every stage of the buyer journey.
Session 5: Make It Your DNA
- Your method should run through everything you do.
- Weave it through free content, entry offers & high-level programs.
- Turn your business into a buyer-led ecosystem.
- Create an evergreen pathway that makes sales predictable.
Here’s what you get:
✔ A named and framed method that buyers instantly understand, remember, and trust.
✔ A map of your perfect-fit client journey..
✔ The base notes of your signature process so your genius feels repeatable and scalable.
✔ A market position rooted in your method.
✔ My Signature Story Stack: 5 storytelling rotations to keep your method visible and magnetic.
✔ A seamless thread through your entire offer suite - no more starting from scratch each time.
✔ A psychology-led strategy that builds trust and demand before the sale.
✔ An ecosystem buyers want to stay inside (path dependency), making it easier for them to continue with you than leave.
✔ Practical frameworks, real examples, and immediate clarity.
Who it’s for:
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Founders - coaches, consultants, creators, service providers....who are ready to move from “great sessions”, over or under-booked 1:1s to a signature system which becomes a buyer-led business engine.
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Business owners tired of blending in with cookie-cutter strategies.
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Anyone who knows their work changes lives - but struggles to articulate the how in a way that scales.
