I believe your business should run effortlessly alongside your midlife dreams.
I’m the architect to help you build it that way.
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I'm Lisa!
Coach and award-winning business architect with 20+ years experience creating startup successes...
I'm Lisa. Expert business coach, strategist, and MSc Psychologist. Together, we transform your business into a clever ecosystem which supports your freedom, and offers an evolving experience for your perfect-fit clients. Instead of finding yourself in a constant selling cycle, you'll build a business that makes money for you every single day, whilst you're off enjoying your next midlife adventure.Â
The work you’ve built your life around should be the thing that gets you out of bed with a clear sense of purpose and give you a business that’s profitable, sustainable, true to who you are… and yes, actually enjoyable. That’s the chapter I’m in right now, and it’s the one I’m here to help you grow.
Let's Get Started...
FREE: CREATE A LEAD THAT SELLS
BOTTLE YOUR GENIUS
EYES ON YOUR OFFERSÂ
1-DAY INTENSIVE
One Day. One Expert. Where we plug-in my signature offer flow, your 'Buyer-Led Evolution Model', and create one clean, offer flow so you have full clarity and a direction for sustainable business visibility and growth.
1:1Â MENTORSHIP
6 Months. One Expert. Hands-on 1:1 in-the-trenches support to fully define + create your buyer-led business ecosystem. We scale your income, visibility + freedom - together. Spaces very limited.
You’ve built a strong foundation. You’re showing up (a lot!). But the flow, the scalability, the ease - it’s not quite there yet.
You’ve got the credibility, the lived experience, and you're absolutely raring to with creating success in your new midlife business. But, you've also got four half-built programs, a group offer that filled once, then fizzled, and a funnel that felt smart but fell flat. Not because you’re expertise is the problem, it's because you were sold a system that wasn’t built for how real people decide (aka 'The Bro-Funnel).
Chances are, you were told to create low ticket offers for low ticket people and high ticket offers for high ticket people.To keep launching until something sticks, whilst sending out 25 step email sequences. And that is exactly why your income & sales are capped.
Trust me, as an MSc Psychologist, successful entrepreneur and Business Mentor of 25+ years, buyers don’t stay (or leave) because of price. They stay because they feel seen. They evolve - and they want their investment with you to evolve with them.
That’s what we build here:
A psychology-led sales system designed around how your evolutionary buyer moves - so everything you offer becomes the next obvious step, not a new uphill push.
We streamline your business. We remove distractions that drain your capacity. We make sure your offer journey makes psychological sense to your clients - so your messaging writes itself, your funnel flows, and your income doesn’t stop when you do. It all becomes EASY.
LET'S DO ITHi! I'm Lisa
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I built the 7-figure brand.
But what I’m most proud of?
Building a business that no one else can replicate, and the freedom to live alongside it.
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I’ve spent over 25 years coaching small businesses, alongside my own 7-figure founder success. Raised a family. Moved countries. Returned to university in my 40s to become an MSc Psychologist - because I knew that if I wanted to future-proof my skills in a world of AI, I needed to deeply understand what makes people buy, trust, and remember.
Now I bring that precision to women like you. Women who’ve already built something powerful - but are ready to grow it digitally in a way that feels sharp, strategic, and sustainable (without constant icky selling cycles).
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